Social media has become a powerful tool for digital marketing. The platform is used by both large
and small brands to drive sales, marketing, customer service, and other aspects of their businesses.
All businessmen are looking to improve their social media marketing skills by using social
networking apps such as Facebook, Twitter, and Instagram as marketing tools.
In a recent study by Sprout Social, 89% of respondents said they buy from socially active brands.
The study also showed that businesses aren’t using social data to its fullest potential. This is
because there is still an opportunity to get better at using social media as a marketing tool.
Tips for You to Succeed as a Social Media Entrepreneur
To run a successful business on social media, below are some helpful tips to follow:
1. Define goals and objectives:
The key to success is defining the goals and objectives of the social media platform. In
order for this strategy to be effective, it’s important to align the goals of the platform with
those of the business. These goals will also help measure the success of social media
marketing efforts. Businesses should set SMART goals that are specific, measurable,
attainable, relevant, and timely. These goals should be written down and used as a guide in
executing campaigns. For example, these goals may be to increase social media web traffic
by 25% in the next six months.
2. Identify the target audience:
Identifying the target audience is necessary to know the social media channels that the
customer is likely to use so you can reach your target audience using the same social
channel. Social media channels attract varying audiences, so to promote a certain business,
more time should be invested in where the target audience spends most of their time. For
example, fashion brands will likely reach their target customers through Instagram rather
than Linkedin.
3. Select the right platform:
As many social media platforms are available with different users, it is a bit tricky deciding
on the social media platforms to use for the successful running of a business.The use of a
few social media channels should be mastered initially because different social platforms
have distinct places in the market. Social media platforms for businesses include
Facebook, Twitter, Instagram, and LinkedIn though Pinterest and YouTube also have a
place for advertising or promoting offerings. It is best to initially grow a follower base on
a social platform, scale operations to a few social channels, then expand into new
territories.
4. Develop a content strategy:
The content that you post on social media should be carefully thought out. You can use a
multichannel marketing strategy which is when customers or prospective customers get
similar messages and promotions across the business’s social channels. Create timely,
relevant posts and ensure that content published on other channels can be repurposed for
social media. Also, promoting new offers, scheduling webinars, or a weekly promotional
campaign could help increase visibility.
5. Publish content consistently:
People follow a page on social media because they like the content that is shared. Posting
consistently strengthens the brand and also builds customer loyalty. Also, followers create
word-of-mouth marketing opportunities by sharing and discussing the brand. You can fill
up the posting schedule by creating consistent content and when the posting schedule dries
up, it’s great to recycle past posts that are relevant and put a new spin on them. This allows
you to establish and enforce one-on-one relationships with the audience.
6. Use visuals to tell a story:
Text posts are a great and effective way to share information while using visuals like
images and videos makes the post more engaging. Visuals of recent events and news stories
can be used to bring posts to life and make them more relevant. This helps to create a sense
of connection between the audience and the brand as well as helps to establish trust.
7. Monitor conversations and create relationships:
Followers engage with brands directly on social media channels. So, you can build
relationships with them, show appreciation for their loyalty, and create a more personalized
customer experience. This will lead to more followers, more engagement, and more sales.
8. Monitor social media trends
9. Monitor the competitive landscape by following your competition on social media
Marketing products on social media is a great way to generate sales. However, many businesses
do not make use of their social media handles to the fullest. These tips can help you to succeed as
a social media businessman. However, you also need to be credible and sell quality products to
keep customers coming for more
