Social media has become a powerful tool for digital marketing. The platform is used by both large
and small brands to drive sales, marketing, customer service, and other aspects of their businesses.
All businessmen are looking to improve their social media marketing skills by using social
networking apps such as Facebook, Twitter, and Instagram as marketing tools.
In a recent study by Sprout Social, 89% of respondents said they buy from socially active brands.
The study also showed that businesses aren’t using social data to its fullest potential. This is
because there is still an opportunity to get better at using social media as a marketing tool.
Tips for You to Succeed as a Social Media Entrepreneur
To run a successful business on social media, below are some helpful tips to follow:
1. Define goals and objectives:
The key to success is defining the goals and objectives of the social media platform. In
order for this strategy to be effective, it’s important to align the goals of the platform with
those of the business. These goals will also help measure the success of social media
marketing efforts. Businesses should set SMART goals that are specific, measurable,
attainable, relevant, and timely. These goals should be written down and used as a guide in
executing campaigns. For example, these goals may be to increase social media web traffic
by 25% in the next six months.
2. Identify the target audience:
Identifying the target audience is necessary to know the social media channels that the
customer is likely to use so you can reach your target audience using the same social
channel. Social media channels attract varying audiences, so to promote a certain business,
more time should be invested in where the target audience spends most of their time. For
example, fashion brands will likely reach their target customers through Instagram rather
3. Select the right platform:
As many social media platforms are available with different users, it is a bit tricky deciding
on the social media platforms to use for the successful running of a business.The use of a
few social media channels should be mastered initially because different social platforms
have distinct places in the market. Social media platforms for businesses include
Facebook, Twitter, Instagram, and LinkedIn though Pinterest and YouTube also have a
place for advertising or promoting offerings. It is best to initially grow a follower base on
a social platform, scale operations to a few social channels, then expand into new
4. Develop a content strategy:
The content that you post on social media should be carefully thought out. You can use a
multichannel marketing strategy which is when customers or prospective customers get
similar messages and promotions across the business’s social channels. Create timely,
relevant posts and ensure that content published on other channels can be repurposed for
social media. Also, promoting new offers, scheduling webinars, or a weekly promotional
campaign could help increase visibility.
5. Publish content consistently:
People follow a page on social media because they like the content that is shared. Posting
consistently strengthens the brand and also builds customer loyalty. Also, followers create
word-of-mouth marketing opportunities by sharing and discussing the brand. You can fill
up the posting schedule by creating consistent content and when the posting schedule dries
up, it’s great to recycle past posts that are relevant and put a new spin on them. This allows
you to establish and enforce one-on-one relationships with the audience.
6. Use visuals to tell a story:
Text posts are a great and effective way to share information while using visuals like
images and videos makes the post more engaging. Visuals of recent events and news stories
can be used to bring posts to life and make them more relevant. This helps to create a sense
of connection between the audience and the brand as well as helps to establish trust.
7. Monitor conversations and create relationships:
Followers engage with brands directly on social media channels. So, you can build
relationships with them, show appreciation for their loyalty, and create a more personalized
customer experience. This will lead to more followers, more engagement, and more sales.
8. Monitor social media trends
9. Monitor the competitive landscape by following your competition on social media
Marketing products on social media is a great way to generate sales. However, many businesses
do not make use of their social media handles to the fullest. These tips can help you to succeed as
a social media businessman. However, you also need to be credible and sell quality products to
keep customers coming for more
The world has adapted to the COVID-19 pandemic that has wreaked havoc around the globe.
During this COVID period, countries implemented social distancing measures, mandated the
wearing of masks, made people work from home, and closed public places to try to prevent the
spread of the virus. These measures helped to slow the spread of the virus and allowed people to
adjust their lifestyles to the new normal. This pandemic revolutionized many industries in the
digital era. It has absolutely transformed the world of advertising and marketing for the better.
Digital marketing has played a significant role in the world since its introduction. During and
after the pandemic, it has provided an opportunity for both businesses and customers to continue the
the smooth running of their business without having to rely on the traditional marketing of physical
contact and face-to-to-face meetings to be effective.
What is Digital Marketing?
Digital marketing is the use of digital channels and tools to promote or market products, services,
and brands. It includes activities such as search engine optimization (SEO), content marketing,
social media marketing, email marketing, and more. By leveraging digital technologies, digital
marketers are able to target their audience more effectively and measure the success of their efforts.
Digital marketing has become a crucial part of new-age marketing strategies and is here to stay.
The COVID pandemic accelerated how significant it is because consumer behavior was already
veering towards a predominantly online/virtual world since the internet provided a source of solace and
escapism during the period.
Millions of people found much-needed retail remedies in the online age thanks to entertainment,
video conferencing, and online buying. Social media was not left out as it transmitted current data
and trends to keep viewers captivated and OTTs provided limitless entertainment. Increased
Internet penetration and rising mobile data usage have upped the demand for digital advertising on
electronic mediums by businesses to connect with online audiences which in turn has had a
cascading effect on digital marketing as more people saw the true potential of digital marketing
Roles of Digital Marketing Post- COVID
Since the COVID-19 era, digital marketing has been waxing stronger than ever before as there is
now increased interest and investment in it. It has also become more significant as it allows
businesses to reach a wider audience, and build their brand. It also provides a cost-effective way to
advertise, allows companies to track customer behavior, and gives them valuable insights into their
Digital marketing has been fulfilling some key roles since the end of COVID-19. These roles
1. Providing businesses with the tools they need to keep their operations running smoothly.
2. Allowing businesses to reach their customers in a much more cost-effective way than
3. Enabling businesses to build relationships with their customers, providing them with timely
updates on their products and services, and generating more sales.
4. Allowing businesses to engage with their customers in real-time, helps them build loyalty
5. Providing businesses with a powerful platform to reach their target audience through digital
channels such as email, social media, search engines, and websites.
6. Enabling businesses to reach their target audience more effectively by using data-driven
insights to create personalized campaigns and messages.
7. Enabling businesses to reach a wider audience through effective campaigns, has
allowed them to increase their sales and profits.
8. Allowing businesses of all sizes to compete on a level playing field, gives them a
Whether in the post-pandemic or pre-pandemic world, digital marketing has had many roles to
However, COVID-19 made these roles more apparent. In the world today, businesses which
do not have a digital marketing channel are likely to lose their competitive edge because many
people have now gotten used to making purchases virtually