A good online presence is great marketing for your business. When customers search for your
business online, having a strong online presence will help to ensure that they find your company
quickly and easily. It also allows you to reach potential customers who may not have heard of
your business otherwise. Having a good online presence can help to build trust in your brand and
increase its visibility. An online presence also allows you to engage with customers in a more
direct way. With social media, you can answer questions and provide customer service quickly
and conveniently. You can also use it to advertise new products and services, share content and
build relationships with customers. This is why many organizations and businesses have been
working on improving their online visibility and presence. However, many have been doing it
wrong by buying followers and doing shady things.
So what can you do to increase your online visibility the legitimate way? A lot! Keep reading,
and you will find out.
How To Gain Online Visibility in 7 steps
1. Create A Website
Creating a website for your business or brand allows you to control the messaging and design of
your online presence. It also helps to establish credibility and trust with potential customers.
Additionally, having a website makes it easier for customers to find you online and find more
information about your business. For instance, having a website allows customers to easily find
and contact your business, access an online store, and view product information, all from one
2. Quality Content
Beyond owning a website, you need to provide quality content on your website. This is usually
provided in the blog. Quality content is important for visitors to your website, as it will help to
keep them engaged and potentially convert them into customers. Quality content also helps to
increase the visibility of your website, as search engine algorithms favor websites that have high-quality content. According to HubSpot Marketing, businesses with blogs get 55% more website
visitors than those without one. So you definitely need one if you want to increase your online
3. Invest in Good SEO
Beyond posting quality content, you also need to invest in good on-page and off-page Search
Engine Optimization. This is important because it helps the search engine to find your content
more easily and rank it higher on the search engine results page. Investing in SEO can also help
you to improve your organic search engine traffic and visibility, which can directly lead to more
leads and customers. Through good on-page and off-page SEO, you can create targeted content
with relevant keywords and phrases that search engines can easily recognize. You can also create
external links to your web pages and optimize your website structure so that search engine
crawlers can easily understand and index your content. All of these strategies help to increase
your website’s visibility, which can result in more organic traffic and higher search engine
4. Make Good Use of Social Media
Social media can be a great way to get the word out about your business, as it allows you to
reach a large audience quickly and easily. You can post content from your website, share other
people’s content, and create relationships with influencers in your industry who can help spread
the word about your business. It also allows you to interact directly with customers, allowing you
to get feedback, answer questions, and provide support. Social media also allows you to target
specific audiences with ads and content, so you can make sure you are reaching the people who
are most likely to be interested in what you have to offer.
5. Make use of Online Ads
This can help you save money and reach more people, as you only need to focus on the people
who are already interested in your product or service. Social media also allows you to track the
performance of your ads, so you can see which ones are the most successful and adjust your
strategy accordingly. Through targeting, you can select the exact demographics, geography,
interests, and behaviors of people who you want to reach and exclude those who are not likely to
be interested in your product or service. This makes it much easier to reach the people who are
most likely to convert into customers and helps you get the most out of your ad budget.
6. Prioritise Quality over Quantity of Followers
Quality followers are more likely to actually engage with your content and will be more likely to
make a purchase. This allows you to target specific audiences who are more likely to be
interested in your product or service, thus increasing your return on investment. Quality
followers tend to have better relationships with your brand and are more likely to share your
content with their own followers, thus increasing your reach. Additionally, quality followers tend
to be more loyal and are more likely to repeat customers, which will help to boost your
overall sales and profits.
7. Engage Your Audience
Building relationships with your followers will help to keep them engaged and more likely to
purchase your products or services. By responding to their comments, questions and feedback,
you can create a real connection with them and build a loyal customer base. This connection will
foster trust and loyalty, and in turn, your followers will be more likely to talk positively about
your brand and recommend it to their friends and family. Plus, it will give them a better
understanding of the value of your products and services, and make them more likely to purchase
them in the future.
Having a good online presence is great. By understanding the value of your products and
services, potential customers will be more likely to see the value in what you are offering and
purchase them. Additionally, they will be more likely to share their positive experiences with
others, which will help to grow your online presence. As a result, businesses that want to make
sales online need to go the extra mile to increase their online presence
The world has adapted to the COVID-19 pandemic that has wreaked havoc around the globe.
During this COVID period, countries implemented social distancing measures, mandated the
wearing of masks, made people work from home, and closed public places to try to prevent the
spread of the virus. These measures helped to slow the spread of the virus and allowed people to
adjust their lifestyles to the new normal. This pandemic revolutionized many industries in the
digital era. It has absolutely transformed the world of advertising and marketing for the better.
Digital marketing has played a significant role in the world since its introduction. During and
after the pandemic, it has provided an opportunity for both businesses and customers to continue the
the smooth running of their business without having to rely on the traditional marketing of physical
contact and face-to-to-face meetings to be effective.
What is Digital Marketing?
Digital marketing is the use of digital channels and tools to promote or market products, services,
and brands. It includes activities such as search engine optimization (SEO), content marketing,
social media marketing, email marketing, and more. By leveraging digital technologies, digital
marketers are able to target their audience more effectively and measure the success of their efforts.
Digital marketing has become a crucial part of new-age marketing strategies and is here to stay.
The COVID pandemic accelerated how significant it is because consumer behavior was already
veering towards a predominantly online/virtual world since the internet provided a source of solace and
escapism during the period.
Millions of people found much-needed retail remedies in the online age thanks to entertainment,
video conferencing, and online buying. Social media was not left out as it transmitted current data
and trends to keep viewers captivated and OTTs provided limitless entertainment. Increased
Internet penetration and rising mobile data usage have upped the demand for digital advertising on
electronic mediums by businesses to connect with online audiences which in turn has had a
cascading effect on digital marketing as more people saw the true potential of digital marketing
Roles of Digital Marketing Post- COVID
Since the COVID-19 era, digital marketing has been waxing stronger than ever before as there is
now increased interest and investment in it. It has also become more significant as it allows
businesses to reach a wider audience, and build their brand. It also provides a cost-effective way to
advertise, allows companies to track customer behavior, and gives them valuable insights into their
Digital marketing has been fulfilling some key roles since the end of COVID-19. These roles
1. Providing businesses with the tools they need to keep their operations running smoothly.
2. Allowing businesses to reach their customers in a much more cost-effective way than
3. Enabling businesses to build relationships with their customers, providing them with timely
updates on their products and services, and generating more sales.
4. Allowing businesses to engage with their customers in real-time, helps them build loyalty
5. Providing businesses with a powerful platform to reach their target audience through digital
channels such as email, social media, search engines, and websites.
6. Enabling businesses to reach their target audience more effectively by using data-driven
insights to create personalized campaigns and messages.
7. Enabling businesses to reach a wider audience through effective campaigns, has
allowed them to increase their sales and profits.
8. Allowing businesses of all sizes to compete on a level playing field, gives them a
Whether in the post-pandemic or pre-pandemic world, digital marketing has had many roles to
However, COVID-19 made these roles more apparent. In the world today, businesses which
do not have a digital marketing channel are likely to lose their competitive edge because many
people have now gotten used to making purchases virtually