Relevance Of Going Multi-Channel On Ecommerce
You may be surprised that a sale requires six to eight touches. That means that before an online consumer feels secure enough to purchase from you, they will have interacted with your brand 6–8 times on Kusnap before being convinced to buy from you.
Thus, it is easy to envision the consequences of selling through a single channel.
Customers go elsewhere to find out more about you and your products, but instead of getting more information about your online reputation and product offerings, they find nothing. This can lead to losing such potential customers to your competitors. But you can get over this through multichannel selling.
What Is Multi-Channel Selling?
Multi-channel selling refers to selling your products across several sales channels, such as online or in-store. For example, you might sell your things on Kusnap, Instagram, Facebook, and your website.
This can also be called multi-channel listing, omnichannel selling, or diversifying your sales channels. Whatever the title, it’s a significant sales tactic for small and large businesses.
Benefits Of Multi-Channel Selling
1. Increases Customer Base
Selling through many sales channels increases the number of your customers; this is simply maths. However, multi-channel selling does achieve client diversification. This means that each sales channel will attract a somewhat different type of online shopper, and by testing with them all, you may discover a customer base you didn’t know you had.
2. Competition
Your competitors may be adopting a multi-channel selling strategy, and if not, it is an advantage for you.
You will have a greater chance of meeting and converting more customers than your competitors if you are available on all channels. Additionally, as more people mention and showcase your brand and items online, you’ll get more attention from Google and social media users, boosting your organic traffic.
Where To Take Your E-commerce Business Multi-Channel
1. Kusnap
If you are not selling on Kusnap, now is the time to sign up. This is a Nigerian online marketplace that attracts over a million buyers and thousands of sellers. So, it is an easy platform to compete and earn profits. You can sell a wide range of products on Kusnap, such as groceries, electronics, cosmetics, bags, baby products, cars, etc.
2. Your Professional Website
You might want to set up your e-commerce website for customers looking for the story behind your brand. As such, you can use platforms like WordPress, Shopify, and WooCommerce to build a professional website that is rich in helpful product and brand content.
3. Online Platforms
There are other online platforms on which you can sell your products. These include Instagram, Facebook, Twitter, etc. So, while you list your products on Kusnap and your website, you can also use these platforms to attract more potential customers.
Conclusion
It is one thing to take your business online, and it is another strategy to explore all means to maximize sales. This is why adopting multi-channel selling is essential to grow your business. So, as you sell your products on Kusnap, learn to use other online platforms or build a professional website to give your business more visibility.
