Helping Mintyn Bank To Generate Quality Traffic Through Content Creation By Implementing SEO Practices
Mintyn is a digital bank and a sister company to Finex Microfinance Bank. It is headquartered in Lagos, Nigeria with the slogan “Everything Finance”. Mintyn Bank is exclusively an online platform for sending and receiving money while shopping from its marketplace
Mintyn Bank is a digital bank in Nigeria using technology to transform our behaviours towards money and it is a new company that was established in 2020. The company reached out to us to help drive traffic to their online platform since they understand the number of potential customers on the internet.
Our first point of call was to conduct an audit for the website, Google My Business creation and optimisation. We proceeded to perform an empirical online competitive analysis to determine the rankings of its competitors – what its competitors are doing to rank high in the Google search space. Upon the discovery of these competitive features, we outlined keywords we would be ranking for, such as payment and account keywords that would drive traffic and gain more customers.
The deep understanding of the salient keywords we will be working with influenced our decision to create research-based content on the Mintyn blog. All of these blog topics were in line with the researched keywords and we created original and well-optimised content to increase Mintyn Bank ranking on Google search results.
Moreover, we were given the required support by the company to ensure the ranking of Mintyn Bank amongst the top digital banks in Nigeria, the top online marketplace in Nigeria, and the top Fintech companies in Nigeria. With the go-ahead from the management of the company, we got full authorization to perform an On-Page SEO to get better results from our work on the website.
Therefore, after four (4) months of our full-scale SEO implementation, the traffic to Mintyn Bank grew by over 3500% from its current traffic and by the sixth month of our intensive SEO solution on the site, Mintyn Bank was outranking its major competitors in the same niche for major keywords.