5 IMPORTANCE OF PACKAGING FOR ANY BUSINESS
Let’s talk about packaging!
What is packaging, and how is it helpful to your business?
Packaging is the way you present your product to your consumers. It concerns how you cover the product or how it gets to the end users.
We have noticed that many businesses need to pay more attention to packaging when it concerns the presentation of their products. However, this little factor plays a vital role in the running of the business.
This article is for those who have been questioning the need for packaging. It is to bring light to the fact that packaging is necessary for your products.
We would state the importance of packaging for businesses and also answer some questions people may have about packaging.
Importance of packaging
Without further ado, let’s get into it. Some importance of packaging are:
● Protects the product
What happens to something when you leave it bare? Of course, you can tell that it would be damaged. Something can pierce and get it contaminated. Or, it can even be damaged. It is why we always stress the need for business owners to pay attention to packaging as it helps to protect your products.
Understandably, it costs money to get these products, and you are looking to sell them off and get your profit. It would be rather disheartening when these products get damaged before you can sell them. Therefore, you will need packaging to protect these products to avoid such a situation.
Packaging also comes in handy as it ensures the product gets to the customer in one piece. Typically, you know that customers would reject a product if it is damaged. Either they refuse to pay, or they will ask for a refund. Some of them may even be extra pissed and decide to call you out online, which will give others a wrong perception of your brand.
You can avoid all these when you invest in packaging for your products instead of leaving them bare. So, ensure that you do the right thing.
● It makes the product more appealing
As business owners, we want you to understand that appearance matters significantly when selling products. Some people may want to argue and say that appearance should be the main focus. These people say that the effectiveness of the product should be what matters. However, allow us to tell you that the look of a product can influence a customer’s buying decision.
The other day, we discussed with Mary, and the conversation shifted to the beauty products she uses. When it got to soaps, we were curious to know how and why she started using her current soap. Interestingly, she told us that the soap packaging was so appealing that she couldn’t take her eyes off it. From the day she saw the soap, its appearance compelled her to it. Since then, she hasn’t used any other soap.
Mary is not the only one with such an experience. We have experienced many others who made purchasing decisions from the appearance of a product. So, in the same way, you strive to make your product effective, put in the same effort to ensure that it also looks attractive. It helps to bring in customers.
● It gives you a place to input necessary information
Have you noticed that the manufacturing information of specific products is usually on the body? Where would the manufacturers have put in the information if these products were not packaged?
If you ever want to argue that packaging isn’t necessary, remember that people need specific product information. For example, you can input the manufacturing and expiry date on the body of a product. This way, people know they should use that product before a particular time.
In addition, manufacturing information, like the product’s ingredients, is also essential. For example, you sell confectionaries. Understandably, not everyone has the same eating preferences. Some people do not eat gluten.
So, if you sell products that contain gluten, it is best to have such information on the packaging. Those who do not eat gluten become aware that they should not take it. Also, it could be that someone is allergic to something. So, they check out the ingredients on the packaging to ensure that they are not getting anything harmful to their health.
Now, you can see the significant role that packaging plays in both products and their business owners. It would be best if you had a place to put important information, and the packaging is suitable for it.
● It is a helpful marketing tool.
We must mention how packaging is a helpful marketing tool to discuss packaging and its importance. You may be keeping a confused face now, wondering how packaging plays a role in marketing. We would explain how it works.
It is crucial to keep in mind that your products speak for you even in your absence. When people buy your products, they will come in contact with others around them. So, when you have packaging on your products, it serves as an advertising and marketing tool. People around them see the product and may desire to use it. So they can get details of your business from the packaging. Even if they do not want to make an immediate purchase, they can keep the packaging and refer back to your business later.
But if you leave the product bare, there will be nothing to speak for you. Those who desire to contact you later will not know how, as you do not have any branding.
But when you have packaging from your products, there is a high chance of people stumbling on the packaging and getting a reminder effect if they have forgotten.
Although it may not seem like it initially, packaging provides convenience to business owners. With the knowledge that you can put your branding on packaging, you enjoy flexibility.
The packaging is your drawing board to experiment with branding elements until you settle on a specific one. Now, you can have your brand logo and slogan on the packaging. Again, it still ties back to marketing and advertising. However, this is more affordable as you would use one stone to kill multiple birds.
If you want to pay for advertising, you are looking at paying for TV and Radio spots and billboard slots. You can be sure that the prices are not low.
However, when you spend money on packaging, you are protecting your products, ensuring that they get safely delivered to customers, giving customers something appealing, and still advertising the product. So, you get extra value for the money you used on packaging. Isn’t this something you would rather do?
Looking at it, this screams convenience and should be something to jump on. It gives you ease while starting as a business owner.
There is always one common question when talking to business owners about packaging.
What are the types of packaging?
Packaging can be in different forms and types. What matters is that you pick your preference and work with it.
It could be cling film, jute bags, paper card boxes, poly bags, plastic boxes, foiled-sealed bags, etc. All these classify as types of packaging.
Now that you know the importance of packaging for businesses, stop leaving your products bare!