10 IMPORTANT CELEBRATIONS FOR ANY BUSINESSES
Have you come across a communication from businesses for certain celebrations?
We are sure you must have encountered such communication messaging, and you often wonder why businesses are particular about such communication. They understand that some of these celebrations are dear to their target audience, making it essential to have such highlights.
As a business owner, Princess was curious to know why other businesses were creating particular communication messaging for these celebrations. When she contacted us, we explained that these celebrations were sentimental. By highlighting them, you establish your brand as one that cares about things and festivals that are special to your customers.
From this understanding, Princess was curious about the celebrations that should get her attention as a business owner. After all, she wanted to take advantage of the moving train to be on par with other businesses.
We shared a list of some of these special celebrations with her, and she ensured to note them somewhere. Till now, she always tells us that the list we gave her has been helpful.
You’re curious to know about the special celebrations we shared with Princess. So, we will talk about them in this article.
They are:
New Year Day
On the first day of January every year, we have people saying ‘Happy New Year’ to each other. It is the acknowledgement that another 365 days have passed. To some, it is the opportunity to make new resolutions and stick with them.
But what does this day mean for a business owner?
Of course, it is the start of another business year. It would be best if you put out communication that gives the best wishes to your customers. It is a way of showing that you wish them the best for the rest of the day.
You can also use the opportunity to launch a new product or tell your target audience what to expect from your brand in the new year.
Valentine’s Day
The 14th of February every year signifies lovers’ day worldwide. You’d usually see brands jumping on the chance to celebrate lovers’ day, and you should do the same for your brand as well.
It is a day to express love; you can do this in many ways for your customers. What matters is that your customers know you appreciate their patronage. Your communication should make them feel mushy and build an emotional connection with your business. This way, you are sure that they will keep patronizing you.
You can show love by giving out freebies that day or running a discount.
International Women’s Day
Are you aware that the 8th of March is dedicated as a special day to celebrate Women worldwide?
Undoubtedly, women play a significant role in growing businesses for business owners. It could be that they make up most of your target audience. Even if they are not your target audience, you can be sure that they play a role in influencing your customers’ buying decisions in one way or another.
So, wouldn’t you rather recognize these great players? There is a particular perception you create when you celebrate women on this special day.
Mother’s Day
We sometimes see brands ask if they should still celebrate Mother’s day even after recognizing women on Women’s day. It is important to note that Women’s Day usually differs from Mother’s day. Mother’s day celebration typically occurs on the third Sunday of March yearly.
The idea of mothers day is to celebrate your mum and other women who have had a significant impact in your life. It is to show and highlight that the mothering process isn’t easy, and we see the sacrifices they’ve had to make.
You stand out as a brand when you celebrate mothers on this day.
Easter Celebration
It is essential to remember that you would often have people of diverse cultures patronizing your business. So, you will surely have Christians as a part of your buying communication.
The Easter Celebration is a special day for the Christian community as it signifies the death and resurrection of Jesus Christ, whom they believe in. As a business owner, we know you want people of all religions to buy from your business.
So, it would be helpful to put out branding communication on this day to join your Christian followers in celebrating Easter. Even if you are not a Christain, it does not matter as you do it as a business need.
Father’s Day
Interestingly, we have seen that many people, even business owners, do not know that there is Father’s day. It is why we are throwing light to this special day.
We can all testify to the labor of love and sacrifices of Fathers. These men are usually unsung heroes in the family. So, this special day was created to celebrate them.
It is a chance to show that you care about fathers as a brand. You will stand out as one of the few businesses that celebrate fathers day, and people will always remember your brand for it. Remember, a father’s pocket is also vital for purchases.
Children’s Day
We always encourage brands to celebrate children’s day, especially if you sell kiddies-related products. It could be by putting out a children’s day jingle or even a billboard. All you need to do is ensure the communication is exciting and catchy.
The goal is to get kids’ attention to get their parents to buy your products for them. You are increasing your visibility when you celebrate children’s day.
You also create a perception of your brand being warm when you celebrate children’s day. Your children’s day communication messaging can attract more parents to your brand.
Ramadan
Ramadan is a special period for the Muslim community. It is a period of remembrance and thanks for them.
So, join them in this special period. Remembering that you do not have to be a Muslim before celebrating Ramadan is essential. After all, everyone needs to be thankful in one way or the other.
The fact that your business exists shows that you should be thankful. Therefore, join your Muslim customers to celebrate Ramadan by putting out communication messaging on this day.
Not only will your Muslim followers be happy about it, but it would also portray your business as inclusive.
Black Friday
Black Friday is also a special celebration for all businesses globally. It is a day when people buy things at super affordable deals. It is important to note that this is a global celebration.
You may argue that you would lose when you sell things at a discounted rate. However, let us tell you that joining in the Black Friday celebration wouldn’t make you be on the losing end. Instead, it tends to attract more customers to your business as your existing customers would tell others about the deals, and those will tell others, and the information keeps spreading.
Cyber Monday
It is another international celebration to key into as a business, especially if you want to be perceived as a global brand. It is also a day when people buy things at the best rate.
Black Friday and Cyber Monday have the same idea behind them. The goal is to attract more customers.
It is best to remember that other players are in the same industry. Doing something that makes your brand stand out is best.
When you key into Cyber Monday, people will learn more about your business. All you need to do is keep these customers when they come.
Christmas
Ho Ho Ho, it’s Santa time. We are sure you do not need a reminder of why Christmas is an important celebration. Many people will look for what you plan to do for your customers during this period.
You can act as Santa and put a little gift in items your customers purchase. The gift can be anything you choose. What matters is the thought that you remember your customers.
Even if you decide only to use simple messaging, it also works. But ensure that you remember to engage in Christmas celebrations.
Celebrations are essential for businesses to help increase brand visibility and improve brand perception. Key into these celebrations now!
